Privacy Policy

Privacy Policy

This privacy notice explains how the Amethyst Academy collects, uses and shares your personal data, and your rights in relation to the personal data we hold. This privacy notice concerns our processing of personal data of prospective customers of the Amethyst Academy.

Amethyst Academy is the data controller of your personal data and is subject to the General Data Protection Regulation (the “GDPR”).

Job Applicants:
Your contact information, age and Qualifications details will be transferred to a secure Company Google drive folder or Cloud Storage, after which it is processed only by Authorised Personnel such as the Company Secretary.

We may process your personal data because it is necessary for the performance of a contract with you or in order to take steps at your request prior to entering into a contract. In this respect, we use your personal data for the following:

to interact with you before you are enrolled as a staff member, as part of the admissions process (e.g. to send you letters or emails of your work specifications, give you details of an interview or answer enquiries about our job);
to deal with any concerns or feedback you may have;
for any other purpose for which you provide us with your personal data.

Why we collect and Process data:
Where it is necessary for the performance of our agreement with you to provide a full-featured education service and deliver associated Content and Services;

Where it is necessary for compliance with legal obligations that we are subject to (e.g. our obligations to keep certain information under tax laws);

Where it is necessary for the purposes of the legitimate and legal interests of;

Where you have given consent to it.

These reasons for collecting and processing Personal Data determine and limit what Personal Data we collect and how we use it (section 3. below), how long we store it (section 4. below), who has access to it (section 5. below) and what rights and other control mechanisms are available to you as a user (section 6. below).

Legitimate Interests Summary:
Our legitimate interests for processing data and sending communications are as follows:

For basic administration of a Private Education institution, we maintain enquiry data to enhance, modify, personalise, or otherwise improve our communications for the benefit of our customers.

Under our duty to provide news about activities to stakeholders, we disseminate key news and events at the Amethyst Academy to our stakeholders, to ensure they can make an informed decision on the tuition service they require.

To ensure customers are exposed to relevant promotional material, we use enquiry and applicant data to inform our targeting and to determine the effectiveness of promotional campaigns and advertising.

We ensure that there are appropriate technical controls in place to protect your personal details and data. For example, our online forms are always encrypted, and our network is protected and routinely monitored. We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff and contractors.

We keep your enquiry details on file indefinitely after your child’s specified year of entry expires. You can enquire with the secretary to have your private data (contact details) update, cleanse or delete your own data via our enquiry platform, to ensure we have accurate contact details for you.

We may segment the information we hold about you in our database based on your demographics. Analysis of this helps us understand our enquiries and ensure we are efficient and that only relevant communications are sent to you.

You can also change any of your contact preferences at any time or you can opt-out of your data being utilised via the enquiry platform.

We will not use your personal information for marketing purposes if you have indicated that you do not wish to be contacted by us for such purposes enrol a child to study at the Amethyst Academy, we will contact you about your application and about studying at the Amethyst Academy.

If you have any queries about this privacy notice or how we process your personal data or you wish to request access to the personal data that we hold about you, you can contact us via email for the attention of the Data Protection by email at

If you are not satisfied with how we are processing your personal data, you can make a complaint to the Company on the site. You can find out more about your rights under data protection legislation from the Information Commissioner’s Office website available at:

The Amethyst Academy respects the right to privacy of anyone using its website. All data submitted via the website will be held securely in accordance with the Data Protection Act 1998. Some demographic data may be retained in anonymity for statistical reporting.

Cookies and log files:
The Amethyst Academy may maintain a log of web server activity to make sure we manage our site effectively, to investigate broken links and to provide statistics. These files contain information such as your computer’s IP address, what files you have requested and which browser you are using. They do not identify your email address or any other personal data. We may also use ‘cookies’ to monitor use of our website in order to see which pages you have visited and how long you have spent on them. Cookies are text files that identify your computer to our server. They do not record personal data or identify the individual user. You have the option of setting your browser’s preferences to refuse ‘cookies’ but this may limit the services you can access through our web pages.

Email and feedback:
As permitted by Telecommunications (Lawful Business Practice) (Interception of Communications) Regulations 2000, the Amethyst Academy employs measures to counter unwelcome email and web content. All external emails, as well as feedback forms, bulletin board postings and ‘chat room’ messages, may be monitored and scanned for obscene, indecent or illegal content.

Access to information:
You have the right to request a copy of any personal information about you held by the Amethyst Academy and to have any inaccuracies corrected.

External links:
Please note that the Amethyst Academy has no control over, or responsibility for, the privacy policies of third-party websites which may be accessed from the Amethyst Academy’s own website. Once you have left our website, our privacy policy no longer applies.